Guy Kawasaki has useful suggestions for bloggers to get more visibility [via Emergic]:
- Think “book” not “diary.”
- Answer the little man.
- Collect email addresses.
- Collect links for blog rolling.
- Scoop stuff.
- Supplement other bloggers with a followup entries.
- Acknowledge and respond to commenters.
- Ask for help.
- Be bold.
- Make it easy to join up.
Maybe the most controversial one is where he asks bloggers to be more disciplined and treat their blogs as books not diaries. I think that would be contrary to the whole philosophy of spontaneity in blogging. Anyways, an interesting post and he has some useful links as well…